The challenge
Premium fashion sells on feel as much as on price. The storefront had to carry an editorial, brand-led look while still doing the hard commercial work: helping shoppers find the right piece across many categories, surfacing what is selling, and making seasonal promotions impossible to miss.
Our approach
We built the storefront on Next.js and deployed it on Vercel, so category and product pages render fast and stay crawlable for search.
Merchandising is driven by collections (seasonal and evergreen) rather than a flat catalogue, which mirrors how fashion shoppers actually browse.
An AI shopping assistant gives guided discovery for shoppers who know the occasion but not the product.
What we built
Collection-led catalogue
Outerwear, Knitwear, Tops, Dresses, Bottoms, Denim, and Accessories, plus curated seasonal edits.
Bestsellers and quick add
Popular pieces surfaced on the home page with add-to-bag straight from the card.
Sales and promotions
Season sales and time-boxed flash sales with clear badges.
AI shopping assistant
Guided product discovery for shoppers who are not sure what to search for.
Newsletter capture
A first-order incentive that grows an owned audience.
Brand storytelling
Editorial sections that give the collections context and justify the price point.
